The Anxiety of Blogging – Can You Feel It?

Why blog? It’s a question I never used to ask myself, until recently. Spurred on by a sense of angst in the fashion blogosphere. It was unnerving to read Shini from Park & Cube – one of the most beautifully designed and photography rich blogs out there – questioning herself and her blog. Despite being perceived as an extremely successful blogger with a large and loyal following she blogged she feels foolish doing outfit posts, only makes enough from the blog to pay for her ‘dedi-server every month + snacks’ and that sponsors prefer the ‘tall, pretty ones with 6-digit followings’. It was sad reading, but quickly overturned by an overwhelming outpour of adoration from her readers who left a string of moving and supportive comments. That would be enough for many to carry on blogging. Hopefully it gave her the boost she needed. I was then reminded of Susie Bubble questioning her relevance as a fashion blogger to the fashion industry in a post late last year. From what I remember, she didn’t go much deeper than that, but it was there in plain black and white. But again, Susie’s huge and committed fanbase would be enough reason for most to blog. Finally, this article on IFB (What No One Is Talking About On Social Media) quite succinctly sums up a lot of anxieties bloggers face but rarely admit to – from Shini’s high-traffic-but-little-income conundrum and how hard it can be to work with brands to envy of more successful bloggers and how much of your personal life/problems to reveal online.

But it’s hard. Even the smallest, newest blog dreams of going pro one day and yet the majority of bloggers, even the ones with thousands of followers, don’t manage to monetize their blogs enough to quit the day job. So I guess you have to ask yourself what makes you blog. For some its an all-consuming passion for fashion that needs an outlet, being part of an online (and sometimes offline too) community, for others its a way to get their writing out there, and for some the perks and freebies are a big part. (Slight tangent: It seems to me fashion and beauty bloggers get quite a hard time over ‘being in it for the freebies’ when this kind of thing is part and parcel of the majority of journalism, PR, music and fashion jobs. Everyone appreciates the perks of their job, whatever sector they work in and most people manage to be gracious, transparent and honest in their handling of samples, gifts, press trips etc.)

So why, then, do I blog? What’s the point? Do people like what I write? Does anybody really care about my frivolous outfit posts? I’ve actually been blogging on and off for nearly five years on different platforms in a variety of formats (my first was MySpace, can you believe it?! Snippets of my personal life kind of fictionalised). I  love the process of publishing, seeing copy and images bound together and given life – my first job was in book publishing if that helps explain. I love to write and more recently I love to take photographs. Blogging is the obvious way to combine all those things.

But, up until last autumn, my blogging was an ill-conceived side-kick to my freelancing. I thought it was important for a freelance journalist to be able to say “Yes, I have a blog.” And even though I’d get absorbed over quiet work periods I was never that committed and there was no real direction or purpose. Then I had a baby. With that came maternity leave and the realisation of one of my biggest fears – that, as a new mother looking after a baby and not working, my self identity and strong sense of self would quickly slip away. As soon as the first three months of baby initiation had passed, I flung myself into my blog. I re-designed, I re-focused and started posting as much as I could. Almost immediately I started seeing my traffic improve. I felt invigorated. Outside and around of the delightful but sleep deprived task of looking after a new baby I had a, albeit entirely self-defined, purpose. It slots together so easily – the journalist in me loves planning content, writing copy, meeting deadlines, networking and contacting brands and PRs; the rookie geek in me has become obsessed with tweaking blog design, embracing social media and improving my photography and photo-editing skills. And the outfit posts (‘ego-blogging’ my husband likes to call it) helped me get over a bumpy post-pregnancy self image quandary allowing me to indulge in therapeutic dressing up time when I’m not getting out to that many parties.

Of course, like most bloggers, I’d love it if my blog could make money but the reality is it probably won’t. I do use affiliate links and make the odd commission, but to make any serious money you’d need a tonne of traffic. And while I still believe running a functioning upbeat blog adds a string to your bow as a freelance journalist – it keeps your profile up and out there, gives you a focus and strengthens your idea generation for pitching, plus helps with contacts – ultimately, my blog is about something else. For me blogging has helped transition from working to mothering without having a full-on identity crisis. And that, dear readers, is reason enough to keep on going.

What about you? Why do you blog? Do you question yourself? Do you ever think of quitting? Do you feel what you ultimately want for you blog is attainable? What does blogging fulfil  for you? Ps. check out for loads of helpful tips!

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  1. Great post, I had no idea you were married/had a baby! You look so young ^__^ 
    Everyone gets a bit stressed about their blogs sometimes, simply because it’s now become such a massive industry. Back in ‘the day’, people used to blog as an outlet, as a way of sharing thoughts and pictures, whereas now practically everyone has one and is doing everything they can to make a career out of it. Either way, blogging is fun, and that’s the main reason I do it!! 🙂 xx

  2. Thankyou! Yes, you’re right it is such an industry now and everyone must feel the pressure to get their blog up and out there and making money. But at the end of the day I think it’s such a great creative outlet – one that certainly didn’t exist when I was at uni – and moreover it is great fun. I hope that most bloggers do keep the fun element in it however big their blog is. Glad to hear you do 🙂 xx 

  3. I started blogging because I love writing and while I’m writing this comment I still have in mind to create my own magazine. What I am really happy about is when I read the comments of my readers, you know when you see that throughout what they wrote they really have read your content. And this I think will always keep me up blogging.

    At the beginning I was blogging a little bit scarcely, then I understood that to have an audience I should do it more regularly. For now I think I am blogging to have a conversation with my readers and I think to be able to do so I have to take my blogging seriously. And it has been since I am taking my blogging more seriously that some brands are reaching out to me. I didn’t make any money out of my collaborations but what really matters to is my audience. I don’t where this blog will lead me but it has already landed me a job, and for me it is already a success in itself like that !

    I liked reading your article and the one you mentioned by Shini :). I think that time to time it is good to make some “blogintrospection” and self-introspection !

    Shug Avery of Incognito

  4. Great post! I came across your blog on IFB’s website and thought this was an interesting topic. As a beginner blogger myself, it’s interesting to see where the mind set and feel is of people like yourself who have been doing this for awhile is right now.

    It kind of reminds me to keep things into perspective and really from the start remember why I started blogging in the first place and to try and not forget that or let that go.

    Tatiana –

  5. Absolutely! I think it’s so important to keep at the forefront the reasons that you started to blog in the first place. That’s what will inspire you to keep going. Your blog looks lovely – love that shot with the cat 🙂 Thanks for stopping by to comment.

  6. It seems you have a really clear idea of what blogging means to you and why you do it. And it’s exactly that sincerity and dedication that shines through on a blog and why brands will reach out to you to collaborate. It’s great when that happens and although not at all the be all and end all, it is a nice affirmation that you’re doing good work! Congrats! And glad you liked the post – I never intended for it to get so long and detailed but loved writing it! 🙂

  7. Life feels like an uphill battle somedays. And then there the little payoffs that make it all seem worthwhile. Urghh, sorry, that came out waaay too cheesy. Your blog looks fantastic btw. Do you write for ever? I think your writing style would fit perfectly with them!

  8. I just discovered your blog today and subscribed, great stuff. Not cheesy 🙂 And thank you! I just began writing again for myself after some time away. I’d love to write for That would rock. Xo.

  9. Thankyou! Much appreciated. 🙂 I can put you in touch with the UK xojane editors if you like and they should be able to connect you with the US peeps if you have ideas to pitch. Email me. I’ll see what I can do 🙂 x

  10. Such a thought-provoking post! I’m sure every blogger has their own self-doubt issues, but I always assume that the bigger ‘superior’ blogs with high traffic are so self-assured – but as you point out it’s not always the case.

    As a freelance writer myself, I see my blog as a way of writing about what I like as opposed to what will work for a brand’s image. Sometimes I do feel as though I am writing to no one, or no one in particular, but then the odd comment or IFB recognition (I was included in this weeks weekly round up too) makes it all worth it!

    E x