When I first got into reading fashion blogs, Caroline Blomst of Caroline’s Mode was one of the first bloggers to really blow me away. Her cool minimalist Stockholm style was just the way I wanted to dress and I spent ages…
… scrawling through her blog posts, mentally taking note of new must-haves – her biker boot, her beanie and laidback luxe classics. Gorging on her blog (read by 1.3m people every month!) got me thinking I should give my own blog more of a fashion slant. A year and a half into fashion blogging, Caroline’s is still one of my regular reads and a massive inspiration.
I love the simplicity of her approach; she knows what she loves and she takes her fashion and styling seriously. Not only has she been blogging since 2005, when she started Stockholm Streetstyle with her boyfriend, she also runs Caroline’s World, an online portal for bloggers and has her own fashion label Caroline Blomst made up of extremely covetable basics – including the perfect white tee, black cashmere jumper and leather jacket (check them out here).
All this makes her pretty well-placed for another shoe project (she took part in a blogger collaboration with SIX London in 2011). Of course, blogger design collaborations are becoming the norm these days, but, for me, they still hold a frisson of excitement. They’re guaranteed to offer something that little more interesting and something you actually want to wear.
Needless to say, I was pretty excited to hear about Caroline’s capsule shoe collection with shoe retailer Deichmann – and their first fashion blogger competition with an incredible £20,000 cash prize and guest-blogging opportunity. Founded in 1913, German company Deichmann is the biggest shoe retailer in Europe, has 80 shops in the UK and offers free delivery and returns, which makes such a difference when shopping online.
I’m really impressed by the seven-strong collection (pics of the rest of the shoes below). I’m not sure I’d know where to start faced with creating a capsule range! Caroline herself describes it as “simple but fun”, see the presentation in action here. I love the smoking slipper (a nod to the monochrome trend still going strong for SS14) and detailed peeptoe shoe boots, each of which would really complement a strong minimalist look and both which perfectly embody Caroline’s “Stockholm meets Paris” style.
The pixel print sneakers are a must, of course, especially now they have the stamp of approval from Chanel and comfortable flats are going to be everywhere this spring – from new incarnations of the Birkie to the ever-so-cool pool slides. Although I would have loved to see a slip-on skate shoe (like these on Caroline’s blog by Celine) something Caroline wears alot and, for me, quite a defining element of her style.
I adore the stud detailing on the pointed T-bars, there’s something so rock n’ roll about this design (perfect highstreet version of the much-loved Valentino rockstud leather pumps) but ultimately the multi-strap gothic style heel won out for me. Elegance and grunge rolled into one and a row of three straps just looks so super cool, non?
Here, I’ve styled the multi-straps with one of my current favourite outfits: distressed boyfriends, a leather jacket with great padded sleeves and some fun clashing with stripes and checks. Below, I’ve put together styling ideas for the rest of the collection themed around different occasions. It wasn’t easy putting the multi-strap samples back in the post, I can tell you!
For my first look, I went for pretty florals on white denim teamed with a plain black knit and the graphic smoking slippers – the monochrome Aztec loafer print picking out the black and white in the rest of the outfit.
For my lunch look, I worked from the basis of one of my favourite combinations, killer heels and ripped boyfriends. I built on the look with a classic Breton knit and tomato orange vintage wool coat. I like how the metallic heels, handbag hardware and my tag necklace accent the outfit.
I went quite casual for my third coffee look, mixing up a pastel pink jumper with a shaggy orange faux and cool leather backpack – the orange detailing of the sneaker tying in with the bag and jacket.
Getting a bit smarter for my fourth look, I kept things polished with a collar and monochrome backdrop for the peach chain-stitch knit. I love the contrast of the chic edginess of the cut-out peeptoes with the primness of the overall look.
Quite a dressy bohemian look for my party outfit, but so simple! Just a floaty dress and oversized faux fur. The real fun is in the lacy peeptoe heels (very Paris, very saucy!) and the structured handbag with its brass platework.
And finally, a quite relaxed meeting look with cropped stripes, chinos and a good-sized bag for all the necessary work bits and pieces. Continuing on the nautical theme of stripes are the gold studded T-bars adding a little bit of the aforementioned rock n’ roll to this look. And the heel is not too high for being out and about!
The Deichmann Blogger Collection by Caroline Blomst launches today and is now live to buy on Deichmann. Prices range from £17.99 (for the smoking slippers) to £27.99 (for the shoe boots). Tempted much?!
Thanks for reading and I hope you enjoyed this post! Which are your favourite shoes from the Deichmann x Caroline Blomst collection? Will you be buying a pair? And which outfit do you like best?
Ps. I meant to mention I’m heading to Stockholm later this week with Olympus cameras – can’t wait! Will reveal more soon!