I took a slightly different approach to LFW this season. More like a tourist, less like a commuter with a full day’s toil ahead… in three grey coats and three pair of Levi’s!
I didn’t actively apply for shows as I just wanted to have an open schedule – I love spontaneous coffees and natters. I was invited to a few presentations and one brilliant show and left it at that. Luckily my show ticket came with a pass to the showrooms and I had a look around and pop in for a chat with designer Georgia Hardinge to see her new collection. The rest of the time I chilled out at the Olympus suite sipping hot chocolate and stealing phone charge! A really easygoing approach compared to covering four shows a day backstage and front of house, gathering quotes and editing a tonne of photos for everything from Topshop’s Instagram to Pinterest and blog (my usual schedule when I’ve freelanced for the Topshop editorial gang – always such fun and such a privilege but super full on too). So chill this time!
I took a similarly relaxed approach to my outfits too. Really just what I would normally wear anyway. As things worked out I ended up with three gorgeous grey coats, all slightly different to wear, and built the usual denim based looks around them. To be honest everyone I met at fashion week this year just seemed a lot more relaxed and low key. Nothing too crazy and the scrum of Berners Street replaced with the more spacious pavements outside 180 The Strand where the showrooms and one of the main BFC showspaces was. I saw some gorgeous elegant but casual, oversized looks at Eudon Choi and cute little box bags and lovely leopard prints at the Aspinal of London and Hill & Friends presentations. These were held in the frankly gorgeous iconic London hotels Cafe Royal and Claridges, so both events were a real treat.