Vanessa Paradis Face of Conscious for H&M SS13

Vanessa Paradis Face of Conscious for H&M SS13

Love these spring campaign shots of Vanessa Paradis for H&M. She’s the face of their Conscious collection which will coincide with the launch of H&M’s garment collection initiative at the end of March. The plan is for customers to trade in unwanted clothes (from any label) for H&M vouchers at select stores. One voucher per bag, and no more than two bags a day! I’d be really interested to know more about how this will work as it sounds pretty good. By the look of things the collection is all romantic, whimsical and floral and includes a cropped jumpsuit and a floor length dress. It is also made from more sustainable materials such as organic cotton, recycled polyester and Tencel (had to Google this; apparently it’s made from the natural cellulose in wood pulp, is economical in its use of energy and natural resources and is fully biodegradeable). I’m looking forward to seeing the rest of the collection. Do you have any favourite sustainable brands at the moment?

Vanessa Paradis Face of Conscious for H&M SS13

Vanessa Paradis Face of Conscious for H&M SS13