The Birkenstock Ascent to Fashion Mainstream


I’ve been keeping a keen eye on the ascent of the Birkenstock – big fan, as you know, yada yada ya. So it was with great interest… 

I spotted them on the feet of Miranda Kerr in the Vogue September issue, styled by fashion director Kate Phelan after her stint as creative director at Topshop. The spring/summer months have been buzzing with for and against the Birkie in the blogosphere with some of the elegant minimalist style bloggers incorporating them into their wardrobes. Mainly because of the Céline furry styles that hit the catwalk last autumn for SS13. The trajectory has been quite a fun one, certainly one the Birkenstock bosses must be happy about (btw love this quote from their director of product development Shelly Glasgow who said in an interview, “It’s interesting because we don’t chase fashion. When it comes your way it’s almost like, ‘Oh my god, people think it’s hip.’”) Anyway, I love the Miranda Kerr shoot, you can see more of it here. And below is a little pictorial summation of the Birkenstock trajectory… these shoes have just reached a whole new level.


UK fashion blogger - Birkenstock UK fashion blogger - Birkenstock UK fashion blogger - Birkenstock


Photo credits: style.comCamille Over The Rainbow, Style Inspo