Coachella took a bit of a kicking this year from The Cut, getting called out on the amount of models/celebs/bloggers/starlets toting various brand and emblazoning their Instagrams with their outfits and associated hashtags…
Does it kill the vibe? Well, you’ve got to remember that all this stuff tends to go on at brand parties where the attendees may or may not be having the time of their lives as depicted. Some in particular seem to ring really hollow to me (sorry Alessandra Ambrosio, it just looks so forced) and this year they seem to be the ones who have embraced the hippy-boho thing in a big overkill kinda way. Really, you’re having that much fun just because you’re all batik-print and huge hooped up? At least Kate Bosworth, who allegedly gets paid five figures to wear certain brands never acts too try hard. Oh dear, did I just go and fall for the too-cool-for-school girl, oops.
In the instagrammers’ defence, tagging and hash-tagging brands is pretty standard practice in the world of fashion blogging and something we all do without giving it a second thought – it’s part of building relationships with brands you like to wear. But it’s not something that has gone mainstream yet and to an outsider might look a bit weird and try-hard. However, I am guessing The Cut is more than familiar with this practice, it was just easy picking for a snarky but fun article for them.
But let’s be honest, when the real fun is being had, there’s usually no time for instagramming (although I’m not saying it isn’t possible, and I would always be one to try!). But really, when you’re climbing into DJs trailers through tiny windows to grab that last bottle of vodka, trust me, you don’t have time to pose, snap and post. And, correct me if I’m wrong, although all the brand-toting ladies may look gorgeous and like they’re in the thick of, are they really? Well, Cara D maybe, but she’s a one-off.
Anyway, so it’s getting to that time that festival editorial is going to hit us all like a tidal wave, so I thought I’d slip in early with my preferred look festival style 2014. I think a nice way to do it, is give the hippy-boho a little nod but be super cool all in black with a splash of mad colour and a touch of rock n’ roll cowboy with elegant ankle boots. I also slipped a little silver anklet around my boot for embellishment. There, done! I like it.
What are your festival outfits going to be like this year? And most importantly, what do you think of my gif?