What I Actually Do At LFW!


I guess I do LFW a little differently from a regular fashion blogger. Not being really that big on show-going (I’m more a just-love-clothes-&-shopping person than high fashun if that makes sense!) the last few seasons I’ve taken on a freelance role with the Topshop editorial team helping create content for their blog and social channels… 

[ezcol_1half]It’s always pretty intense as we are creating content realtime – images for Twitter &  Instagram, content for show reports and trend stories going up straight after the show or later that day. To begin with I wrote as well as shot but I found that was a bit too overwhelming; I tend to have a different head on for each task. So these days I mainly take photos and get quotes from the FROW – fashion editors, bloggers and celebs – for features.[/ezcol_1half] [ezcol_1half_end]Somewhere in the Topshop Showspace (it changes each season) there’s always an editorial and production office set up. First thing I do is grab some deskspace and plugs for keeping camera batteries charged up. Then I check in with editorial and find out which writer I’m being paired up with, what stories we’re focusing on and any specific shots we need. Along the way I’m always looking for stand-out shots – eg, Alexa – and trends.[/ezcol_1half_end]


[ezcol_3quarter]My first day was Saturday (Day 2 in LFW-speak!) – the shows I was down for covering were the Mimi Wade presentation, Fashion East, the Faustine presentation and Henry Holland. One of the main trend stories we were working on was earrings so along the way I collected quotes and snapped statement earrings for this earring trend story on the Topshop blog. Photos for the Henry Holland diary was another one of my jobs, so I went backstage to see what was going on – trust me, it’s quite chaotic pre-show and you need to get your shots while not getting in the way of all the stylists, models, other photographers, videographers, hair & make-up, and dog-handlers on this occasion![/ezcol_3quarter] [ezcol_1quarter_end][/ezcol_1quarter_end]



[ezcol_1quarter][/ezcol_1quarter] [ezcol_3quarter_end]Maybe it’s weird but I never shoot with a zoom on my Pen camera, only primes! I find the 17mm and 45mm is enough to cover all my needs. Usually I take out one camera with me and two lenses and change the lens according to when I need it. For LFW, no way! You have to shoot fast, no time for faffing around changing lenses, which is why I carry two cameras, one with a 17mm and one with a 45mm! Which looks a bit strange until you know why I guess – maybe one day I might realise a zoom was what I needed all along! The advantage of two cameras is longer battery life on each, the main con? Definitely getting my straps tangled up as I speed-switched between the two![/ezcol_3quarter_end]


[ezcol_3quarter]Of course, I have multiple back up batteries  – with one always on charge in the office which I go and grab if needed and I always have one in my back pocket too! Phone charger backup too is so important as through the day I’m transferring pictures onto my phone (this is why I have a 128GB iPhone!), editing them and then sending them to the right person to put them out on Twitter or Instagram. Really you cannot afford to run out of battery when you’re sharing the Vogue FROW realtime, getting the first Topshop Unique runway look on Taylor Hill up or pictures from the new Topshop Collection being shopped for the first time (here & here)![/ezcol_3quarter] [ezcol_1quarter_end][/ezcol_1quarter_end]

[ezcol_1quarter][/ezcol_1quarter] [ezcol_3quarter_end]My laptop is stationed and plugged in the editorial office and this is where I come back to after shows to upload and edit photos and gifs for stories like the Unique beauty story and showcasing the curated stalls in the Topshop Showspace. I work with Adobe Lightroom and Photoshop for editing, which I have on a monthly CC subscription.[/ezcol_3quarter_end]


[ezcol_1fifth][/ezcol_1fifth] [ezcol_4fifth_end]Once I’ve done my make-up in the morning that’s pretty much me for the day. Lipbalm aside I don’t really take anything else. Apart from this season when I received a liquid lipstick – the new Vernis a Levres Vinyl Cream – from YSL which really turned my head. I’m useless at lipstick but this is more like applying a gloss, not as thick and just gives you a decent slick of colour! Really love the packaging on this and the shade I liked best is the rose 403.[/ezcol_4fifth_end]

[ezcol_2third]Other than that it’s my staple sunnies, Mimi Berry wallet and card carrier which I picked up in the Revolve store in New York and is perfect for tapping my bank card on the tube, bus etc. And of course, the bag which was an absolute lifesaver this weekend – the Village England Croscombe. It opens up in a square so you can easily see what you have inside and get things in and out no problem. This is a must for me, I don’t have time to delve deep for batteries and lip balm ad infinitum![/ezcol_2third] [ezcol_1third_end][/ezcol_1third_end]





Bag | Village England

Lip cream | YSL

iPhone 6s | Apple

Phone case | Gear 4 Black

Ear buds | Happy Plugs

Cameras | Olympus Pen F

Lens | 45mm & 17mm

Laptop | Apple

Sunglasses | Finlay & Co

Portable phone charger | iWalk


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  1. I don’t do haute couture and LFW usually passes me by, but of course I had to check out your posts. It would all be much too manic for a country girl like me, so it’s probably just as well I’ll never be invited!

    Thank you for featuring the GEAR4 iPhone case – I’ve been looking for something chic and affordable. And I am very envious of your personalised lens cap! So chic!!