Yesterday I popped over to the King’s Road to check out The Sustainable Pop Up – a lovely space bringing together an interesting and beautiful collection of brands focused on creating sustainable fashion on for the next two weeks…
I was really taken with co-founder and curator Isabella Broden’s own brand Oramai London, absolutely stunning heirloom inspired pieces made from organic linen sourced from Belgium and hand-stitched in London – the colourfully trimmed white top and skirt pictured above. See the rest of the collection here. Isabella kindly answered a few of my questions…
Tell me a little bit about your brand Oramai London?
The pieces are inspired by the classic Italian style and every piece is a forever piece. The material is 100% organic linen, grown, produced and put together in Belgium using a CO2 natural factory with neutral emissions.
How did you choose the brands to include in your pop-up?
It all happened by word of mouth, but they all needed a sustainable touch. On purpose I did not choose completely sustainable brands because I wanted to evoke a conversation around sustainability. People actually found me…
What type of fashion do you love? How would you describe your style?
My style is very classical and I always buy forever pieces. I like to mix my classic pieces with eclectic accessories. I am always in black or white with a touch of colour.
I also fell completely head over heels for this beautiful croissant shaped luxe straw bag (see below) by MonPanama, a Swiss-founded brand inspired by the artisanship of Equador to create stunning hats and bags. How gorgeous is this larger summer tote with its bamboo handles?
You can find The Sustainable Pop Up at 341 King’s Road, London SW3 5ES
for the next two weeks. Pop in!