A new project to share with you today! A styling job I did earlier this year for one of my favourite shoes brands Seven Boot Lane. Nuts, I know! When asked to style their AW15 lookbook the first thought that popped into my head was “Don’t be crazy!”…

Although I style all the time for my blog without even realising it (I now realise!) the prospect of creating imagery for a real-life brand is a much more serious endeavour. And as I’ve never been part of a shoot or worked with a fashion team before I really was going in blind. But you know what, I like a challenge and because of my history with the brand who I’ve featured often on the blog, I thought I’d take the plunge!

Being a bit of a control freak organiser, it wasn’t long before I had jumped straight in and as well as sourcing clothes – with some incredible help from the amazing Push PR – I pulled together a small team (hallo fashion photographer & Olympus ambassador Jay McGlauglin, make-up artist Adele Sanderson and videographer Robert Regan!) and chose a favourite location to shoot in as well as scrambling for advice from amazing art director pal Polly Chamier.

I was pretty nervous, but I got on top of things by planning every outfit meticulously and leaving as little as possible to chance. I even made sugar-free brownies for the team the night before – which went down a treat! On the day of the shoot, of course the weather wasn’t on our side and of course it started raining just when we were shooting the suede boots but everyone kept their cool and Pippa, our model, was super impressive – stoic and non-complaining as well as bringing to life the different looks I had created perfectly!

Anyway, you can see how it all went in the video! I can’t wait to show you the lookbook, hopefully soon… And there’s a sneak peek of a couple of the styles which will be going live this July; amazing and very covetable! Plus keep an eye out for me styling up some current Seven Boot Lane ankle boots and espadrilles for festival wear in the next few weeks…

Jay shot on the Olympus OMD EM1 – the Pen E-P5 is his everyday personal use camera!

My sugar free brownies – recipe here! – which disappeared pretty quick…