Heads up. There’s a new beauty brand in town. Yesterday saw the launch of US* brand Sophyto at Planet Organic and yes, I am excited. Already available at a select few UK retailers this heralds the rolling out of the UK Soil Association organic and gluten free certified range. The line’s hero products currently include this year’s Natural and Organic award winning skin conditioning Purifying Skin Cleanser, Tocotrienol Super Skin Concentrate and Optimizing Restorative Toner.

See the Sophyto range now available in store and online at Planet Organic.

*Sophyto and its founder, California-based Karen Sinclair Drake, are actually both British, but the brand was first launched in the US in 2008 and the products are also manufactured there, though formulated in the UK.