Swedish Fjällräven Kånken Rucksack

Growing up in Copenhagen, the Swedish classic Kånken rucksack Fjällräven (it means arctic fox in Swedish; the brand was created in 1960) was an extremely common sight at school – we all had one! Over the last year I’ve loved spotting the telltale red and white badged backpack on cool Scandi hipsters around Shoreditch, in the slightly smug knowledge that not many people knew the brand. That’s probably about to change now that the ever so adorkable Zooey Deschanel instagrammed herself wearing one and various style bloggers have been snapping themselves with them, (see the Grazia post). The bag is nice and square so really good for carrying books and folders and comes in 23 colours. The ones below available from ASOS.