LFW | Eight Danish Brands You Need To Know

Gudrun & Gudrun | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

As I mentioned in my LFW Day 2 round-up, this weekend I had a brilliant afternoon checking out some Scandinavian designers at the Re Present showroom (see #representlfw for all the action). Head of trade Helle Sejernsen Myrthue (from Denmark’s Trade Council) kindly took me round some of the Danish brands…

I had a fantastic time chatting to the designers about their AW14 collections. As usual, I took a load of photos which I’ve been dying to show you… First up:

Gudrun & Gudrun – Best known for their fabulous The Killing jumper (the one we all fell in love on detective Sarah Lund, here she is in the blue version), this Danish, well, Faroese (had to check – the Faroe Islands are an autonomous island within the Kingdom of Denmark) female duo have created an imaginative and incredibly desirable brand that is handmade, organic and sustainable. As well as the jumpers, the brand has some pretty out there knitted dresses (see below) and complex designs (like the column inspired pink knit, also below) and some lust-worthy basics (see the raw unhemmed neckline below). I’ve completely fallen for the aesthetic and ethos of this brand and am already eyeing up The Killing jumper on the Gudrun & Gudren online shop. I also loved the jumper Gudren herself was wearing, this landscape rose one.

The Killing jumper | Gudrun & Gudrun | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

Gudren showing off The Killing knit | Helle admiring a favourite jumper

 Gudrun & Gudrun | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Gudrun & Gudrun | Re Present LFW | UK fashion blog | Stylonylon  Gudrun & Gudrun | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon  Gudrun & Gudrun | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon
I first discovered Ganni when I was trying to track down this fabulous check coat – a blogger favourite and huge part of the check madness that continues to captivate us all, for sure! I’m loving the new blue and white version below, it’s shorter and more cocoon shaped, so gorgeous! Great base palette with pop-out colours of orange and berry. Inspiration for the AW14 collection is all about opulent Russia – St Petersburg’s palaces, Pushkin’s poetry and the Bolshoi ballet. Glorious stuff. This brand is extremely covetable and I’m holding back looking too hard as I know I’ll want it all!

Ganni | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Ganni | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Ganni | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

I was really taken by the futuristic-looking fabric of the bags by Danish brand Savannah Wild. Only launched in 2012, head designer Sarah Sheikh, who previously worked in both politics and interior design, ensures her leathers are sustainably produced through a closed loop process which means water waste and energy are reused. According the the website 97% of the water is reused, which is pretty impressive. I loved the huge tote and smaller squarish designs. Helle told me she had seen the Martha Pony before, of which there is a smaller version in the AW14 collection.

Savannah Wild | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Savannah Wild | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Savannah Wild | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

I can’t believe I’ve never come across this Danish outdoor brand Yeti, if only because their crystal down garments are the lightest, softest, airiest outdoor wear I’ve ever felt. Like holding a cloud in your hands – seriously, this is the kind of insulation you would pay a lot for. Which, indeed, people do. But I understand why. I also loved the muted palette, so wearable and the fact that they’re crossing into fashion with cute little skirts. I’m very excited to know about this brand, especially as they’re stocked in Perthshire’s House of Bruar, which I have been promised a trip to over and over again on our drives from Edinburgh to Skye. Now I have a real incentive! If you ever wanted to buy something really special for the hill-walker/camper/general outdoorist in your life, this would be it. They do sleeping bags too.

Yeti | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Yeti | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

I’m really developing a taste for sophisticated and beautifully designed bags, and these ones by former architect Mette tick all my boxes. Recently launched (just 2012) Rodtnes produces just the kind of bags I want more of in my life, extremely high quality, lush-looking but also completely functional – good handles, pockets in the right place. The little one below also looks like it would made the perfect compact camera bag!

Rodtnes | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Rodtnes | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Rodtnes | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

I had the most hilarious chat with designer Bjorn, one of the Bruuns Bazaar brothers, all about bloggers and transparency. I guess it’s still pretty standard for European bloggers not to always disclose sponsorship – I mean, it’s not even law here in the UK like it is in the US, but I understand how annoying it can be. I’m definitely looking forward to the guidelines on disclosure to be formalised so it’s clear when a blogger is working with a brand or not. But anyway, Bruuns Bazaar is a well-established Danish fashion house catering to the very elegant. The pieces are classic and extremely well made – Bjorn showed me a hemming method, completely flat, which must help with the lines and fall of the garments. I loved the monochrome print on the top (below), the quilted skirt and I really fell for the androgynous black and white checked scarf (also below). Can’t see an end to the check thing, can you?

Bruuns Bazaar | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Bruuns Bazaar | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Bruuns Bazaar | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

You’ll definitely have come across Muuse before – the brand works on collections with new designers each season as well as partnering in the Muuse x Vogue Talent competition. This year’s collaborations are with Tilde Bay Kristoffersen, Louise Körner, Claudia Gamba and Hellen van Rees. I was really struck by the strong prints and geometric design of this tri-colour top (by Claudia Gamba) below.

Muuse | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Muuse | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Muuse | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

Last of all I visited the very hi-tech Lindberg Eyewear. They have a fantastic technique where they don’t use any screws on their frames, just a very clever method of sculpting the wire – they’ve won all sorts of awards for design and technical achievement. The frames are extremely light, springy and feel very durable or as I put it, hard to break! They certainly felt like they could take a sitting on or two. I tried on a couple of very preppy styles, quite different from my usual Rayban acetate frames. I was also delighted to hear about the brand’s guerilla film projection on Big Ben planned for the evening. Did you see it?

Lindberg Eyewear | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon Lindberg Eyewear | Re Present LFW | Scandinavian fashion | UK fashion blog | Stylonylon

A big thank you to Helle for such a great tour of the show room and look, I even made the Danish embassy instagram! I hope you enjoyed this round-up, there were loads more incredible Scandi brands that I didn’t get the chance to check out, I wish I’d had all day to spend there!

(Disclaimer – I have a real soft spot for Denmark having spent a completely idyllic childhood at school there!) 

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