#LFW – Mini Show Report – Issa London AW13

#LFW - Mini Show Report - Issa London AW13

As soon as I locked eyes on the live stream, I knew – with ever-increasing certainty – that Issa AW13 would be my favourite show. The boho luxe, the feathered fedoras, the out-on-the-plain polo necks, the graphic but feminine prints all screamed camp beneath the desert stars (Brazilian designer Daniela Helayel talking about “…a trek to the desert”) and dance with wild abandon. Sorry if that sounds indulgent, but something about the clothes’ flowing confident abandon (apologies: repeat word) tapped into how I like to feel, and how I like clothes to make me feel. Btw I had no idea that Camilla Al Fayed bought 51% of the company in 2011 and I’d also forgotten that Issa was a favourite of Kate Middleton. Hmmm, never mind, the clothes speak for themselves and have utterly worked their magic on me at least. Watch the full show in the video below and tell me what you think.

#LFW - Mini Show Report - Issa London AW13

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