#BoohooAW13 Press Day

Stylonylon - #BoohooAW13 Press Day

Last week I popped along to the Rook & Raven gallery just off Oxford Street where blogger favourite Boohoo was holding their AW13 press day…

It was a lovely space and the rails of clothes were nicely spaced out with lots of exciting extras – a nail station by Lyttle Minx, a photo-shoot set-up with, a grid display of all the fun snaps (gutted I didn’t have time to have mine done), rails of festival-inspired current season and a well-stocked bar. On top of which I bumped into a couple of my favourite fashion bloggers, so little wonder I wished I could have schmoozed a little longer. Anyway, here are some iPhone snaps of my favourite pieces.

Stylonylon - #BoohooAW13 Press Day

The three trends on display were sports chic – the palette was predominantly blue, white and black; English countryside – this isn’t worded exactly right (apologies!) but contained tweedy jumpers, shearling and denim; and rebel – lots of tartan and studs, plus a very sumptuous and brocaded new Boutique collection with a gorgeous print chiffon blouse and grey faux-fox fur (see below). The jumpsuit was also heavily present in various fabrics and prints. You heard it here!

Stylonylon - #BoohooAW13 Press Day

Stylonylon - #BoohooAW13 Press Day

Leave a Comment

2 Comments

  1. Sounds like Boohoo are interactive with their press days too! I missed this one, which is a shame as I am really impressed lately. I bought off them about 5 years ago a couple of times and the clothes were complete crap. Recently they offered me something and I took a chance…so much better.. now I am a customer again ;0

    1. Yes, it was really fun! I have a great pair of Boohoo trousers and a top – really happy with the quality of both. Looks like they’ve definitely improved! x

Comments are closed.