What a lovely surprise when I first realised Mimi was actually Mimi of Mimi Berry London! Quick back story: our sons are best friends at pre-school. I was slightly starstruck as one of my very first serious bag purchases in my first London shop had been from her Cheshire Street store…
Mimi’s bags are beautifully minimal yet strong in their design, identity and colours and the quality is outstanding. Best-known for her handbags, there are some brilliant accessories too, I recently bought this purse to match my caramel Robin (currently on sale & see me style it up here). A few playdates in and I visited Mimi in her new Clapton shop and let loose with my camera. Here are a few things you should know:
Central St Martins
Mimi launched her brand in 2001 after studying Fashion Design at Central Saint Martins where she made both the clothes and the accessories for her final show.
Made in England
Right from the start Mimi wanted her bags to be made in the UK, at a time when it still much more common to manufacture abroad. She’s been working with the same factories in London and Manchester for over ten years. She is stocked in 40 places in Britain and sells well to America and Japan.
All Mimi’s leather, sourced from Italy and Belgium, is vegetable dyed with no chemicals used. I love her relationship with leather, allowing it to wear and soften with no need to protect is her advice.
Big in Japan
The Eric handbag (currently in sale too!) has become a bit of cult bag in Japan. Search #mimiberrylondon on Instagram and you’ll be inundated with all the love! Despite this, recently the Hebe overtook the Eric and is currently the best-selling style.
New To E5
After several successful years with her shop on Cheshire Street just off Brick Lane Mimi’s new premises are closer to home. A new Clapton residence her gorgeous little shop is on Lower Clapton Road.